
Product Details: Revive your blonde, highlighted, or gray hair with a burst of cool, sleek radiance. Infused with violet pigments, this powerhouse shampoo knocks out unwanted yellow tones, leaving hair looking brighter, fresher, and flawlessly toned. Keep your color salon-perfect and your strands irresistibly soft.
How to use: Shake well. Apply generously to wet hair, rinse, and repeat. Use every three shampoos or as needed.
Neutralizes brassy yellow and orange tones
Maintains cool, ashy blonde tones
Enhances silver and platinum shades
Brightens and illuminates color
Protects against environmental damage
Adds multi-dimensional shine
Strengthens and conditions hair
Keeps color fresh between salon visits
Blonde hair (natural or color-treated)
Silver and gray hair needing tone maintenance
Platinum and Icy blonde shades
Highlighted or balayage hair with brassiness
Anyone experiencing unwanted yellow or orange tones
Post-lightening maintenance after bleach services
Weekly toning to extend salon color
Beach or sun-exposed hair prone to brassiness
Hard water users fighting mineral buildup that causes brassiness
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Stearate, Sodium Chloride, Cocamide MEA, Vitis Vinifera (Grape) Seed Extract, Sodium Lauroyl Sarcosinate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Fragrance/Parfum, Ext. Violet 2/CI 60730, Titanium Dioxide/CI 77891, Mica, Methylchloroisothiazolinone, Methylisothiazolinone.