The Bond Girls

A recent Women's Health Magazine article titled "Are You Dirtier than you Think" exposed the truth behind showering, shampooing, and such— modern American women aren't as squeaky-clean as you might think.

According to the study, 39 percent of women wash their hair every day and only 31 percent shower daily. As unhygienic as this may sound, excessive showering and shampooing can wreak havoc on your hair. Overwashing strips hair of natural oils, causing breakage and dullness.

Enter one of the beauty industry's best-kept secrets: dry shampoo! Dry shampoo is designed to work just as effectively as traditional shampoos, minus water (and damage). Many dry shampoos contain a powder that absorbs excess oil and sebum without weighing hair down.

The first aerosol dry shampoos were created in the 70's, and some can still be found at your local drugstore (the next time you're at Walgreen's, look for the patriotic Pssst! cans). Celebrity stylists and big-name beauty brands recently began introducing dry shampoos into their product lines.

Today, consumers can find Frederic Fekkai's Au Naturel Dry Shampoo at luxury department stores like Nordstrom and Sephora, or Tresemme's Fresh Start Dry Shampoo at mass retail stores like Target and Walmart. Our favorite (of course) is our signature dry shampoo from the Ostia Collection—free of talc powder, this invisible dry shampoo can be used on natural hair or extensions of any color.

Dry shampoo reduces the time it takes to get ready, protects and preserves color-treated and natural hair, and comes in a variety of scents, formulas, and colors. In our humble opinion, there's no reason not to try it…unless you prefer the "I just rolled out of bed/didn't shower" look. We hope you choose the dry shampoo (as does your neighbor on the train).

Ready, set, spray. A shampoo that works without water…what will we invent next?!

*Picture courtesy of dryshampoospray.net